Powered Logic™ fuels your Marketing Challenges to keep you well ahead of the competition

Marketing represents a large portion of any company’s budget, however modern technology resources are seldom applied to this key area.

With Powered Logic™ you get the vehicle that can drive your initiatives exactly where you want to take them. You’re in the driver’s seat.

Why do we communicate so much more yet don’t understand each other any better?

Where managers used to write four memos a day, they now write an average of 32 e-mails a day. Information overload has become the norm.

"We have a very good business process. We have good programs and solid players, however, it's sometimes difficult to accurately tell where we are in the process or how we reached investment decisions. Now we have a transparent system that encourages compliance and tracks everything through the approval process to gain a co-ordinated decision.

Before the Initiative Management System, we were working very hard at scoring goals however when we turned the lights on by utilizing the Initiative Management System we found on more than one occasion we had the ball but we were running in the wrong direction."

Labatt Brewing Company Limited

Now executives and brand managers can quickly, easily and clearly view all marketing initiatives in their portfolios through Powered Logic’s™ “Navigation Dashboard”. The dashboard is designed specifically to let you see at a glance along the path of budgets, resource allocation, critical paths, documents, promotions, and deadlines that make-up each and every component of your portfolio of initiatives.

Spot bottlenecks before they choke off any initiative
Steer through the confusion regardless of size or complexity
Create the balance in your portfolio that produces optimum results
You don’t have to wait for information. You can see for yourself – with dynamic real-time reporting.

Powered Logic™ IM is more than a software program or a team of consultants hired to re-evaluate your business systems. It’s a complete system that allows you to achieve business excellence through trackable, well-planned and well-executed initiatives.